Perth company helps Binn Group roll out rebrand

The mammoth task to rebrand the Binn Group fleet of vehicles and all containers and skips continues apace, with Perth company Instant Image working flat out to meet the challenge.

Around a quarter of the company’s new and existing vehicles operating across Scotland now bear the new exciting high profile branding.

Instant Image boss Craig Robertson said that his Friarton based company was “delighted” to be associated with such a major rebranding operation.

“I have been working with Binn Group for many years and they are undoubtedly my most valued client,” said Craig.

“It’s really exciting to be part of the rebranding exercise and I take a great pride in what we do. Every time I see a vehicle passing bearing the new Binn Group artwork I think – ‘we did that’. We’re extremely proud of what we’re producing for them.”

Craig and Binn’s relationship goes beyond the paid contracts, however, with the younger businessman receiving welcome mentoring from Binn Group chief executive Alan MacGregor over the years.

“I wouldn’t be where I am today if it wasn’t for Alan,” said Craig. “Not only has he entrusted me with a lot of work, but he has also given me a lot of valuable business advice over the years and encouraged others to employ Instant Image for their signs and vehicle graphics work – all of which I really appreciate.”

Binn Group commercial manager Jim Brown said that Instant Image’s “efficiency and flexibility” had allowed artwork and signage to be produced at short notice and helped the rebranding schedule to move along smoothly.

“It’s key for us to work with someone who is part of the local business community and who shares the same values,” he said. “Instant Image has helped bring the Binn name to thousands of people across Scotland and keep our brand at the forefront of the waste management industry.”